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Hi babe, if this is your first time here - welcome to the Conscious Catch-Up: Clothes Before Bro's (and everyone's favourite) environmentally conscious, bi-weekly newsletter that spills the hottest sustainable tea from around the globe 🍵 🌎

We also give a sneaky peek from behind the scenes at Clothes Before Bros - so if you want to know the exciting stuff we're up to before everyone else, stay tuned 😉

So, without further ado, let's get into it... 👀

 

❗CW: Today's news contains information about the Russia-Ukraine war that some readers may find upsetting❗

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Sustainable underwear brand, Y.O.U! 💕

Y.O.U Underwear is committed to sustainable manufacturing, working closely with India's leading sustainable manufacturer so they can be assured their underwear is exploitation-free! 😇

They use only organic cotton, containing absolutely NO chemicals, and are regularly working with a multitude of AMAZING organizations, planting trees, supporting those affected by breast cancer, and helping women have access to menstrual hygiene products in Uganda! 😇

Most significantly, they have a buy-one give-two model, meaning that every time you buy a pair of Y.O.U underwear from their core women's, men's, and girls' collections, they donate two pairs of underwear to Smalls for All! ❤️

So far they’ve donated 18,300 pairs of underwear! 🤯

On top of this, Y.O.U Underwear is the highest scoring B Corp in the UK, and the top fashion brand in the world! 💪

B Corps are companies verified by B Lab to meet high standards of social and environmental performance, transparency, and accountability, so basically, this is a BIG ACHIEVEMENT! 👏

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As we all know, on the 24th of February, the world watched as Russia invaded its neighbouring country, Ukraine 💔

Unfortunately, the horrors of the invasion go deeper than we could imagine, and the media has begun to consider the environmental consequences of the attack ❌

The same day of the invasion, the United Nations Environment Programme took to Twitter, begging that there is a ceasefire ‘to ensure the safety of all people and the environment that sustains life on the planet' 🌎

A UVJI representative states that Russia ‘hold the environment hostage’ and that ‘If they succeed, the byproduct to the environment especially could be immense’ 👎

So, what sort of environmental impact could this war have?

• Russia is targeting a number of sites in its invasion of Ukraine that could cause short- and long-term environmental disasters if they are damaged, for example, Russia has bombed the Shebel oil refinery just outside of Kyiv, causing a fire that UVJI estimated caused billions of dollars in environmental damage 😞

• Researchers warn that the many industrial sites in Eastern Ukraine will become a target due to the potential for large-scale damage ❌

As Richard Pearshouse, the head of Crisis and the Environment at Amnesty International states:

‘Eastern Ukraine is full of industrial sites like metallurgical plants, chemical factories, power stations, and run-down mines.
Fighting around these sites risks generating extreme toxic pollution, with severe health impacts worsening the already horrific humanitarian crisis for local people.’

• The fighting around the power plants puts Ukraine at risk of a nuclear disaster... such an event has the potential for radioactive contamination that would damage surrounding areas for thousands of years 🏭

• Russia also attempted to fire a missile at the Kyiv Reservoir which, if it hadn’t been intercepted by Ukraine, would have caused huge floods that would have killed civilians and damaged nuclear power plants, having a knock-on effect 🌊

• The UN warns that the conflict could also be the cause of food cost inflation and food shortages in the Middle East and Africa, as Ukraine (largely Eastern Ukraine) is a major supplier of crops for nations around the world 🌽

What can we do to help?

The UK government advises the best thing to do is to make a financial donation to one of the charities listed on their website... click the image below to be taken to this list❗

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• Nuclear power supplies over 50% of Ukraine's energy, and they are home to the largest nuclear power plant in Europe (Our World in Data, 2022) 🌎

• Nuclear power emits far less greenhouse gas emissions than coal, oil, and gas (International Panel on Fissile Materials, 2010) ♻️

• However, the downfall of nuclear power is the 'catastrophic risk' potential in the case of a disaster, in which environmental damage is of high concern (International Panel on Fissile Materials, 2010) 🏭

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What's been in the works this week?

• Well, we got the unlucky news we've had to redo our website... right before the launch! Classic! 🤦‍♀️

• On a positive note, we're excited to see how it turns out and give it a little refresh! 💕

• We've been brainstorming names for our upcoming blog and settled on one that we think captures the 'gossiping-with-a-friend' style that we're aiming for perfectly! BUT... we're keeping the name to ourselves until it goes live 🤫

• Laura has been making loads of amazing TikTok's and static posts for Instagram - prepare yourself for content galore! 🎉

• We've been thinking of more creative ideas to use up our tiny denim off-cuts, and had a lightbulb moment! All will become clear soon! 💡

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You've reached the end of this week's Conscious Catch-Up! 🎉

As always, please get in touch if you have suggestions for future Conscious Catch-Ups! We love speaking with you all and building an amazing community of conscious individuals! 👸

Keep conscious, and have a great week! 💖👋