NEW COLLECTION

  • 'Not All Men' T-shirt in Cream
    not all men but all women tshirt feminist clothing brand sustainable fashion sustainable feminist eco fashion ethical fashion deadstock vintage levis
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  • 'Anything You Can Do' T-shirt in Cream
    anything you can do i can do bleeding clothes before bros taboo topic menstruation period bleeding feminist clothing brand sustainable fashion sustainable feminist eco fashion ethical fashion deadstock vintage levis
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  • 'Tell Me You Respect Women' Tote in Black
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  • 'Tell Me You Respect Women' T-shirt in Cream
    respect women catcalling harassment statistics tshirt feminist clothing brand sustainable fashion sustainable feminist eco fashion ethical fashion deadstock vintage levis
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  • 'Smile More' T-shirt in Cream
    smile more catcalling harassment statistics tshirt feminist clothing brand sustainable fashion sustainable feminist eco fashion ethical fashion deadstock vintage levis
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  • '97% Club' T-shirt in Cream
    clothes before bros 97% club statistics feminist clothing brand sustainable fashion sustainable feminist eco fashion ethical fashion deadstock vintage levis
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⚧ Equality • Inclusivity • Diversity 💖

Love your brand & what it stands for. I'm so into sustainability so it's great to see the same projected into a brand 👑💗

I've been looking everywhere for a brand like this! Fills my heart with so much happiness knowing there is someone so passionate about doing it & supporting women too! 💖💖

Can I say that I absolutely love what you're doing! I just think your whole brand & ethos is amazing! ✨

You're such an inspiration! You genuinely inspired me to start my own business!! Thank you so much ❤️❤️

I love your business so much & will deffo be supporting 😍

97% CLUB

An investigation by UN Women UK found that 97% of women aged 18-24 have been sexually harassed, with a further 96% not reporting those situations because of the belief that it would not change anything.

Claire Barnett, executive director of UN Women UK, said: “This is a human rights crisis. It’s just not enough for us to keep saying ‘this is too difficult a problem for us to solve’ — it needs addressing now.”

WHY SO SAD LAD? YOU SHOULD SMILE MORE

"Across the country, UK girls are facing verbal and physical harassment every day. In 2018 66% of girls aged 14 to 21 told us they had experienced unwanted sexual attention or harassment in a public place." - Plan International, our chosen Charity of 2020.

Our ’Smile Lad’ design is our take on the well known ’smile love’ catcall - usually shouted from a man in a transit van, this cat call insinuates that women should always appear approachable, happy and frankly feel flattered to receive male attention. Our play on words promotes female empowerment and is a big ‘fuck you’ to any person who thinks cat calling is acceptable behaviour. 

ANYTHING YOU CAN DO, I CAN DO BLEEDING

Madame Gandhi, a drummer from Los Angeles, ran the London Marathon in 2015 while free-bleeding for 26.2 miles to raise money for Breast Cancer Research. Her powerful message being: “I ran with blood dripping down my legs for sisters who don’t have access to tampons and sisters who, despite cramping and pain, hide it away and pretend like it doesn’t exist.” ⁠

GBEA 2020 FINALIST 😎

CLOTHES BEFORE BROS CARES